LANDING PAGES
Landing pagesdesigned around the traffic you are paying for
A landing page should continue the conversation started by the ad. We build focused pages around the audience, offer and level of intent, using clear messaging, proof and calls to action to give paid traffic a better path than a generic website page.
What makes a
landing page convert
A landing page converts when it stays focused on one offer and removes every distraction from the main action. The headline and opening section need to connect immediately with the promise, search or creative that brought the visitor there, then give them the right amount of information for how ready they are to act — high-intent search traffic often needs a direct path to enquire, while social traffic usually needs more education and trust first. From there it's about proof that answers real doubts, a call to action the page doesn't bury under competing navigation, and tracking solid enough that the page can actually be improved after it launches.
Message match
The headline and opening section should immediately connect with the promise, search or creative that brought the visitor there.
The right amount of information
High-intent search traffic may need a direct path to enquire, while social traffic often needs more education and trust first.
Clear proof
Reviews, examples, outcomes and business credentials help answer the doubts that stop people taking action.
Focused calls to action
The page should make the next step obvious without filling the experience with competing navigation and distractions.
Reliable tracking
Forms, calls and other actions need to be measured properly so the page can be improved after launch.
Case study
Insulation Company of 40+ Years
How a long-established insulation business halved its cost per lead, cut monthly ad spend and grew organic traffic fivefold in two months.
Case study
Water Filtration Company
How a water filtration company generated 53 enquiries worth $145,500 in lead value within 14 days of relaunching its Meta and Google Ads.
Case study
National Door Repair Company
How a national sliding door repair company broke into the Brisbane market, going from a handful of first-page keywords to 16 first-page rankings in just two months.
The four pillars of what we do
Digital
marketing strategy
Every channel should have a reason to exist. We build the strategy around your commercial goals first, then decide where SEO, advertising, content, creative and website improvements fit together.
Digital
Advertising
We plan, build and optimise paid campaigns across the platforms that make sense for your business, with the freedom to shift focus as performance and opportunities change.
Search engine
optimisation
SEO is treated as part of the wider marketing system, not a separate monthly checklist. We focus on site structure, search intent, useful content, local visibility and the work most likely to improve rankings and enquiries.
Marketing
audits
Sometimes the fastest way forward is to understand what is already happening. Our audits pull apart your marketing, tracking, website and campaigns so you can see what is working, what is wasting budget and what should happen next.
Next level
performance
Heat mapping
We use heat mapping and session recordings to see exactly how real visitors move through your most important pages, where they click, how far they scroll, and where attention drops off before they take action. That behavioural evidence replaces guesswork with a clear picture of what's actually happening on the page, not just what the numbers suggest might be happening. It's one of the fastest ways to spot friction on a landing page or website before it shows up as a drop in enquiries.
Creative testing
Ad creative, messaging and offers are tested systematically rather than swapped on instinct, so we can see which combinations of images, headlines and calls to action genuinely move the numbers. Every test runs against a clear hypothesis with enough data behind it to draw a real conclusion, not just a feeling about what 'looks better'. Over time this builds a picture of what actually resonates with your audience, so advertising keeps improving through evidence rather than personal preference.
12-month roadmaps
Every account gets a structured plan covering the next 12 months, so effort stays focused on the highest-impact work instead of whatever feels most urgent that week. That roadmap keeps the bigger picture clear and shows how individual campaigns and channels fit into the wider strategy. It's a living plan rather than a fixed one, though, as priorities shift the moment the data points to a better opportunity.
Reporting & analytics
Reporting is built around the numbers that actually matter to your business, leads, sales, cost per acquisition and revenue, rather than vanity metrics like impressions or clicks that look good but don't pay the bills. Performance across every channel is brought together in one place, so you can see the full picture of what's working and what isn't without having to piece it together yourself. Regular, honest reporting means decisions are always based on what the data is actually showing.
Strategy sessions
We regularly step outside the day-to-day execution to properly review performance, challenge our own assumptions and decide what genuinely deserves attention next. These sessions are where the bigger strategic questions get asked, whether a channel is still the right investment, whether the market has shifted, what should be tested next, rather than just fine-tuning what's already running. It keeps the account moving forward with intent instead of drifting on autopilot.
Dedicated account management
You work directly with people who know your business and understand the history behind your account and the decisions that led to where things stand today, rather than being passed between different points of contact. That continuity means less time re-explaining context and more time acting on it. Your account manager connects the dots across every channel we run, so strategy stays joined up instead of siloed.
Reviews
Real feedback from the businesses we work with, straight from Google.
Ethan has done a fantastic job with the SEO on our website. He took the time to properly work through the site, improve the structure, optimise the important pages and explain what he was doing along the way. Since the work commenced, I’ve already seen some very encouraging improvements in our Google visibility and rankings.
I’ve had an amazing experience working with Ethan. From day one, it’s been obvious that he genuinely cares about helping my business grow and always has my best interests at the centre of every recommendation he makes. His service is incredibly personalised, and his expertise across all areas of digital marketing is outstanding.
Ethan has been fantastic to work with. He’s currently helping us with our marketing, SEO and website landing pages, and the level of effort and knowledge he brings has been outstanding. Highly recommend Ethan and The Digital Marketing Consultants to any business looking for someone knowledgeable, reliable and committed to helping your business grow.
I have always been impressed with Ethan’s analysis and enthusiasm and thoroughness in his work for us. He has definitely made a big difference to our presence.
Where landing page performance is
won or lost
Message match, page speed and a clear call to action tend to decide performance more than layout alone. The headline has to confirm relevance quickly rather than lean on clever but vague language, and no amount of design can manufacture demand for an offer the audience doesn't actually value. Information needs to arrive in the order people need it — relevance, then trust, then action — and for lead generation, what happens after someone submits the form can matter just as much as the conversion rate itself.
The headline
It should confirm relevance quickly rather than relying on clever but vague language.
The offer
A page cannot manufacture demand for an offer the audience does not value.
The page flow
Information should arrive in the order people need it, moving from relevance to trust to action.
Follow-up
For lead generation, the experience after submission can be just as important as the conversion rate itself.
Next level performance starts with a clearer strategy.
Tell us where your marketing is at, what you are trying to achieve and what is getting in the way. We will help you work out the most sensible next step.
Book a strategy callOur process
Campaign and audience review
We define the traffic source, offer, audience and action the page needs to support.
Page strategy
The messaging, proof, conversion path and section order are planned around that level of intent.
Copy and design
The page is written and designed as one experience so the visual hierarchy supports the message.
Build and tracking
The page is developed responsively and key actions are connected to the required tracking.
Launch and improve
Once traffic arrives, behaviour and conversion data can be used to refine the page further.
Frequently asked
questions
What does a retainer include?
One all-inclusive monthly retainer covers strategy and execution across every channel we work in, including SEO, Google Ads, Meta and other paid social, landing pages and CRO. There are no per-channel fees, so budget and effort can move to wherever they will have the biggest impact.
What size businesses do you work with?
Mostly small and medium businesses, from single-location service businesses through to national brands and e-commerce stores. More important than size is having a clear offer and a willingness to invest consistently in growth.
Do you offer one-off projects?
Yes. Alongside retainers we take on one-off work such as marketing audits, strategy sessions, landing page builds and campaign setups. There is no requirement to lock into a retainer to work with us.
How quickly can we get started?
Usually within a week or two. Once the scope is agreed we set up access, review your accounts and tracking, and start on the highest-impact work first rather than spreading it out over months.
How is pricing structured?
Pricing is a single monthly fee based on the work needed to reach your goals, not on hours or the number of channels. We recommend a level after an initial strategy call, and ad spend is paid directly to the platforms.
What does onboarding look like?
We start with a discovery call about your business, customers and goals, then audit your website, ad accounts and tracking. From there you get a clear plan of priorities for the first 90 days, and work starts straight away.
Are there long-term contracts?
No. Retainers run month to month. We would rather keep clients because the results are worth it than because a contract says they have to stay.
Will I have a dedicated contact?
Yes. You work directly with our Director, who oversees strategy across every channel, so you are never passed between account managers or left re-explaining your business.
Latest insights
Practical thinking on digital marketing strategy and channel performance.
Most local businesses are barely using their Google Business Profile. Here's how to optimise it for reviews, rankings, and more customers - starting this week.
The Power Of Good Content To Rank On Google
Lead Generation vs eCommerce Ads on Meta: Structural Differences That Drive Performance in 2026
Understand the structural differences between lead generation and ecommerce campaigns on Meta Ads.
Let's talk about your marketing
Tell us a little about your business, what you are currently doing and where you want to get to. We will come back to you with a clear idea of what the next conversation should focus on.