PINTEREST ADS
Pinterest Adsfor visual discovery and planning
Pinterest sits somewhere between social media and visual search. People use it to plan, compare and save ideas, which creates a useful opportunity for products and services that are naturally visual or connected to future purchases. Unlike most social platforms, people come to Pinterest with intent — planning, researching and often deciding what to buy weeks or months later — so it works best when treated less like interruption-based advertising and more like visual search. We structure campaigns around discovery, strong creative and a clean path from inspiration to action, with catalogue quality, titles and descriptions playing a large role in how well products get matched to real search behaviour.
What makes Pinterest
advertising work
Visual quality and search relevance tend to drive most of the results here. Pinterest relies heavily on context and metadata, so clear, vertically formatted pins paired with keyword-rich titles and descriptions help the platform match content to what people are actually searching for. Overly clever or abstract creative usually underperforms — the platform rewards clarity and usefulness over novelty.
Think like visual search
Pinterest works more like a visual search engine than a social network. People search for ideas, products and inspiration using keywords, and browse related Pins. We research the search terms your customers use, target relevant keywords and interests, and write Pin titles and descriptions that help your ads appear for the right searches.
Invest in strong imagery
On Pinterest, the image is the ad. Vertical, high-quality visuals that show the product in context, communicate an idea at a glance and look good alongside organic Pins perform best. Clear text overlays, lifestyle photography and step-by-step or inspirational formats consistently outperform generic product shots on white backgrounds.
Use product data properly
For eCommerce brands, a clean, well-structured product catalogue is the foundation of Pinterest shopping ads. Accurate titles, descriptions, categories, prices and high-quality images determine which searches your products appear in and how appealing they look. We optimise the feed before scaling spend.
Plan for consideration
People on Pinterest are often planning something weeks or months ahead: a renovation, wedding, holiday, new wardrobe or seasonal purchase. Campaigns should be timed around those planning windows and designed to stay front of mind until the purchase happens, with retargeting to bring people back when they're ready.
Build evergreen learning
Pins can keep being discovered long after they're first published, and learnings about which visuals, keywords and themes resonate carry across seasons. We document what works so each campaign builds on the last rather than starting from scratch.
Case study
Insulation Company of 40+ Years
How a long-established insulation business halved its cost per lead, cut monthly ad spend and grew organic traffic fivefold in two months.
Case study
Water Filtration Company
How a water filtration company generated 53 enquiries worth $145,500 in lead value within 14 days of relaunching its Meta and Google Ads.
Case study
National Door Repair Company
How a national sliding door repair company broke into the Brisbane market, going from a handful of first-page keywords to 16 first-page rankings in just two months.
The four pillars of what we do
Digital
marketing strategy
Every channel should have a reason to exist. We build the strategy around your commercial goals first, then decide where SEO, advertising, content, creative and website improvements fit together.
Digital
Advertising
We plan, build and optimise paid campaigns across the platforms that make sense for your business, with the freedom to shift focus as performance and opportunities change.
Search engine
optimisation
SEO is treated as part of the wider marketing system, not a separate monthly checklist. We focus on site structure, search intent, useful content, local visibility and the work most likely to improve rankings and enquiries.
Marketing
audits
Sometimes the fastest way forward is to understand what is already happening. Our audits pull apart your marketing, tracking, website and campaigns so you can see what is working, what is wasting budget and what should happen next.
Next level
performance
Heat mapping
We use heat mapping and session recordings to see exactly how real visitors move through your most important pages, where they click, how far they scroll, and where attention drops off before they take action. That behavioural evidence replaces guesswork with a clear picture of what's actually happening on the page, not just what the numbers suggest might be happening. It's one of the fastest ways to spot friction on a landing page or website before it shows up as a drop in enquiries.
Creative testing
Ad creative, messaging and offers are tested systematically rather than swapped on instinct, so we can see which combinations of images, headlines and calls to action genuinely move the numbers. Every test runs against a clear hypothesis with enough data behind it to draw a real conclusion, not just a feeling about what 'looks better'. Over time this builds a picture of what actually resonates with your audience, so advertising keeps improving through evidence rather than personal preference.
12-month roadmaps
Every account gets a structured plan covering the next 12 months, so effort stays focused on the highest-impact work instead of whatever feels most urgent that week. That roadmap keeps the bigger picture clear and shows how individual campaigns and channels fit into the wider strategy. It's a living plan rather than a fixed one, though, as priorities shift the moment the data points to a better opportunity.
Reporting & analytics
Reporting is built around the numbers that actually matter to your business, leads, sales, cost per acquisition and revenue, rather than vanity metrics like impressions or clicks that look good but don't pay the bills. Performance across every channel is brought together in one place, so you can see the full picture of what's working and what isn't without having to piece it together yourself. Regular, honest reporting means decisions are always based on what the data is actually showing.
Strategy sessions
We regularly step outside the day-to-day execution to properly review performance, challenge our own assumptions and decide what genuinely deserves attention next. These sessions are where the bigger strategic questions get asked, whether a channel is still the right investment, whether the market has shifted, what should be tested next, rather than just fine-tuning what's already running. It keeps the account moving forward with intent instead of drifting on autopilot.
Dedicated account management
You work directly with people who know your business and understand the history behind your account and the decisions that led to where things stand today, rather than being passed between different points of contact. That continuity means less time re-explaining context and more time acting on it. Your account manager connects the dots across every channel we run, so strategy stays joined up instead of siloed.
Reviews
Real feedback from the businesses we work with, straight from Google.
Ethan has done a fantastic job with the SEO on our website. He took the time to properly work through the site, improve the structure, optimise the important pages and explain what he was doing along the way. Since the work commenced, I’ve already seen some very encouraging improvements in our Google visibility and rankings.
I’ve had an amazing experience working with Ethan. From day one, it’s been obvious that he genuinely cares about helping my business grow and always has my best interests at the centre of every recommendation he makes. His service is incredibly personalised, and his expertise across all areas of digital marketing is outstanding.
Ethan has been fantastic to work with. He’s currently helping us with our marketing, SEO and website landing pages, and the level of effort and knowledge he brings has been outstanding. Highly recommend Ethan and The Digital Marketing Consultants to any business looking for someone knowledgeable, reliable and committed to helping your business grow.
I have always been impressed with Ethan’s analysis and enthusiasm and thoroughness in his work for us. He has definitely made a big difference to our presence.
Where Pinterest performance is
won or lost
Catalogue quality and attribution windows are easy to overlook but often decide reported results. Because Pinterest content has a longer lifespan than most paid platforms, pins can continue to surface and convert weeks or months after launch, which means performance should be judged over a longer window rather than immediate returns alone. Fresh pins, tested regularly, help avoid fatigue and keep the algorithm favouring your content.
Creative quality
Pinterest users are browsing a highly visual feed full of beautiful content. Low-quality, cluttered or off-brand images are simply scrolled past. Consistent investment in strong, vertical creative is the most reliable way to improve engagement and lower costs.
Search relevance
Keyword targeting, Pin titles, descriptions and board context all help Pinterest understand what your ad is about. When these don't align with how people actually search, ads reach the wrong people or don't reach enough.
Catalogue quality
For shopping campaigns, incomplete or poorly written product data limits visibility and click-through. Feed errors, missing attributes and weak images quietly cap performance until they're fixed.
Attribution window
Because Pinterest users often buy days or weeks after first seeing a Pin, short attribution windows can make results look weaker than they are. Setting realistic attribution and looking at assisted conversions gives a truer picture of performance.
Next level performance starts with a clearer strategy.
Tell us where your marketing is at, what you are trying to achieve and what is getting in the way. We will help you work out the most sensible next step.
Book a strategy callOur process
Discovery call
We learn about your products, customers, seasonality and goals, and look at your existing visual assets, organic Pinterest presence and product catalogue to understand where Pinterest can add the most value.
Account and tracking review
We set up or review your Pinterest business account, Ads Manager, Pinterest Tag and Conversions API, and connect and audit your product catalogue. Tracking is verified before any meaningful budget is spent.
Campaign strategy and build
We research keywords and interests, plan campaigns around your customers' planning windows, and produce or brief vertical creative, including standard, video, carousel and shopping formats.
Launch and optimisation
Once live, we monitor impressions, saves, outbound clicks, cost per result and return on ad spend, refine keywords and audiences, refresh creative and shift budget toward the best-performing products and themes.
Reporting and next steps
Reporting covers direct and assisted conversions using sensible attribution windows, alongside engagement signals such as saves, with clear recommendations for the next season or campaign.
Frequently asked
questions
What types of businesses perform best on Pinterest?
Businesses with visual products and planned purchases, such as home and interiors, fashion, beauty, food, weddings, travel, wellness and gifting. It's less effective for urgent services.
Is Pinterest just for women?
No. While women make up a large share of users, Pinterest has a significant and growing male audience, and many categories reach a broad mix of people.
Should Pinterest be treated as a conversion channel?
It can drive conversions directly, especially for eCommerce, but much of its value comes earlier in the journey. We measure direct and assisted conversions to understand its full contribution.
How long does it take to see results?
Traffic and engagement come quickly, but because people plan ahead, conversions often take longer to appear. Allow six to eight weeks, or a full season, for a fair assessment.
Do I need a lot of budget to succeed?
No. Pinterest can be tested with a modest budget, and costs are often competitive. The budget should be enough to generate meaningful data and timed around your key selling periods.
Is creative more important than targeting?
On Pinterest, creative usually has the bigger impact. Strong vertical visuals determine whether people stop, save and click. Good keyword targeting then makes sure those visuals reach the right searches.
Should ads look like organic Pins?
Yes. Ads that look like inspiring, useful organic Pins blend into the feed and earn more saves and clicks than obvious advertising.
How often should creative be refreshed?
Pinterest creative tends to last longer than on other social platforms, but new visuals should still be introduced regularly, particularly ahead of seasonal peaks and whenever performance starts to decline.
What role do saves play?
Saves show that someone wants to return to your Pin later, which signals future purchase intent. Saved Pins also continue to be seen, extending your reach beyond the paid impression.
Does Pinterest work for lead generation?
It can, particularly for services linked to planning and inspiration, such as renovations, interior design, weddings and events. Useful content offers like guides or lookbooks often work well.
Should I run shopping or awareness campaigns?
For eCommerce brands, shopping campaigns are often the core, supported by awareness and consideration campaigns that introduce the brand. The right mix depends on your catalogue, goals and budget.
Can Pinterest replace Google or Meta?
Usually not. Pinterest complements them by reaching people during the planning stage. It works best as part of a broader channel mix.
Do I need professional photography?
High-quality visuals matter, but they don't always require expensive shoots. Well-lit lifestyle photos, simple product styling and good design with clear text overlays can perform very well.
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Let's talk about your marketing
Tell us a little about your business, what you are currently doing and where you want to get to. We will come back to you with a clear idea of what the next conversation should focus on.