Home Entertainment Installer
How a home entertainment installer tripled its lead flow and had its most profitable quarter ever after walking away from low-margin contract work to focus on private residential jobs.
The challenge
Half the revenue was low margin
This home technology installation company relied on commercial contract work for around 50% of its revenue. It provided consistent cash flow, but the margins were thin.
A bold decision with real risk
The owners decided to walk away from these contracts. Without replacing that revenue quickly, the business faced potential cash flow issues and the possibility of reducing staff.
What we did
A new SEO strategy
We overhauled the SEO strategy and optimised the key service pages around the residential searches the business wanted to win.
Google Ads management and scaling
We took over the Google Ads campaigns, tightened targeting around high-intent residential searches and scaled spend as results came through.
Meta Ads with strong offers
We ran Meta Ads built around compelling offers and professionally designed creative to generate residential enquiries.
A carefully managed transition
Throughout the shift away from commercial work, we worked closely with the owners so growth stayed sustainable and risk stayed low.
The results
Most profitable quarter ever
By switching away from contract work and focusing on private residential jobs, the business tripled its lead flow and went on to have its most profitable quarter ever, without any decline in cash flow along the way.
Stronger search visibility
First-page Google rankings increased from 29 to 45 keywords, and top three rankings more than doubled from 7 to 16.
Consistent paid lead flow
Google Ads generated 140+ conversions at an average cost of $43, while Meta Ads generated 100 leads at an average cost of $27.
At an average cost per conversion of $43, alongside 100 Meta leads at an average of $27 each.
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