Perth Exercise Physiologist Clinic
How a Perth exercise physiology clinic went from near-zero organic traffic to ranking for more than 1,000 targeted keywords, with website visits up 93% year on year.
The challenge
Minimal local visibility
When we started in January 2026, the clinic had almost no organic search presence. Visibility was severely limited, with the website ranking for little beyond a small cluster of suburb-level terms in its immediate local area. The site existed, but traffic sat near zero. The clinic was practically invisible to anyone who didn’t already know the business name, so the website wasn’t generating any new patients from search.
Thin content and minimal pages
This lack of visibility stemmed directly from the site structure and content. The website had very few service pages and the existing content was extremely thin. Nothing on the site demonstrated the depth or expertise Google requires before ranking a health and allied health business. To attract local patients, the site needed a complete structural overhaul and a content strategy that reflected the clinical capability of the practice.
What we did
Keyword research
We mapped the full keyword landscape for the business, including service types, conditions treated, location modifiers and intent-based search variants across the Perth metro area. This established where real opportunity existed before any content was planned.
Keyword mapping
Every keyword was assigned to a specific page with a defined purpose and no overlap with other pages. This prevented cannibalisation and ensured every piece of content had a clear, measurable target.
Competitor and SERP research
We analysed the top-ranking pages for each target term to understand what Google was already rewarding: topics covered, content depth, trust signals and questions answered. Google holds health content to a higher standard, so we needed to know exactly what that meant in this niche before writing anything.
Content planning around E-E-A-T
We built a content plan centred on Experience, Expertise, Authoritativeness and Trust. A full suite of service pages was created where none had existed before, each with strong intent alignment, detailed FAQs and the clinical credibility that builds confidence with both Google and prospective patients.
Going live, recrawling and iterating
Once content was published, we used Google Search Console to request recrawls and accelerate indexing, then monitored rankings and traffic at the page level and made targeted adjustments as data came in.
The results
Early traction to peak growth
In January the clinic was ranking for almost nothing, with visibility limited to a small number of Bull Creek suburb terms. By February, just weeks into the engagement, early results were already showing, with 91 clicks and 3,205 impressions for the month. We treated this early movement as a starting point rather than the ceiling, and kept building momentum.
Substantial traffic increases
By May, monthly clicks had grown to 185 and impressions reached 11,499 for that single month. Across the campaign, the strategy delivered 680 clicks and 35,400 impressions, with the website ranking across more than 1,000 targeted keywords. Website visits grew 93% year on year, with May alone recording 783 visits.
The clinic went from a website almost nobody found to 783 visits in May alone, driven by people searching for exercise physiology services rather than the business name.
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