Water Filtration Company
How a water filtration company generated 53 enquiries worth $145,500 in lead value within 14 days of relaunching its Meta and Google Ads.
The challenge
High-ticket product, inconsistent leads
This company needed a reliable way to generate leads for high-ticket water filtration systems, valued at $2,745 per installation.
Campaigns working against the platforms
Previous Meta campaigns lacked consistency and were not aligned with how the platform operates, making it difficult to scale efficiently. The business was also struggling to generate consistent conversions from Google Ads.
What we did
Product and competitor research
We researched the product, competitors and key selling points to understand what would make people enquire.
Creative built on real installs
We developed a range of static and dynamic ad creatives, supported by real installation content.
Campaign structure built for Meta
Campaigns were structured to work with Meta’s algorithm, allowing broad testing across creatives while keeping control over performance. As data came in, we optimised the structure to prevent overspending on individual ads.
Google Ads rebuild and landing page
We reworked the Google Ads account to capture high-intent search traffic, supported by a custom landing page designed to convert it.
The results
$145,500 in lead value in 14 days
Within the first fourteen days, the campaigns generated 53 total enquiries worth $145,500 in lead value.
Meta as the primary driver
Facebook Ads generated 34 enquiries at an average cost of $35 per lead, with some creatives achieving costs as low as $10.
Google Ads back in the mix
Following the Google Ads relaunch, the business generated an additional 19 enquiries through the custom landing page, strengthening lead flow across multiple channels.
From 53 enquiries, with Meta Ads delivering leads at an average of $35 each.
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